Business ImperativesToday's highly dynamic and competitive marketplace, where change is swift and global, necessitates seamless communication, interactions and collaborations among employees, consumers, suppliers and business partners.
A large number of enterprise software solutions, for instance, a few of them being CRM, ERP, and SCM are increasingly used by companies to perform their customer centric business functions. These applications are employed by organizations for controlling and co-ordinating their mission critical processes. Communication gap among different stakeholders render these vital processes ineffective and result in costly delays if there is no seamless communication and collaboration mechanism is at work.
Unified Communication is the seamless integration of real-time and non real-time communication services through unified user experience and user interface across multiple devices and media types. It includes all forms of communication enabled through TCP/IP network and other emerging protocols as one-to-one and one-to-many format.
Unified communication is the integrated communication designed to optimize business processes. It integrates human and device communication in a uniform context and experience, thereby resulting in reduced latency, managed flows, and device and media independence.
In order to truly leverage the potential business advantages of unified communication, a comprehensive and effective strategy dealing with tools, technologies, platforms, application development, customization and support needs to be chalked out and implemented.